Stadia Pricing Model Already Decided, But Google Isn't Sharing It Just Yet

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Google's announcement of Stadia is a big step towards the future of cloud gaming. The service allows players to stream video games via the cloud across a variety of different devices. Google is still keeping a lot of details about Stadia close to the chest, but during GDC 2019, the company's VP Phil Harrison sat down with GameSpot to further delve into the service.

During the interview, we asked Harrison about Stadia's pricing model. We didn't get too many details, but Harrison did reveal that a pricing model for Sadia already exists. It's just being revealed at a later date. In an interview with Ubisoft CEO Yves Guillemot, Guillemot predicted Stadia would launch with a "multitude" of pricing models. "Either you buy full price and you play; or you will be able to also register, possibly, to play either one hour or two hours a day. There will be plenty of ways," he said.

Harrison was able to talk about the process behind deciding the specific model for Stadia, though. "[It was a lot] of very deep conversations with our developer and publisher partners over many many months, and years in some cases. A lot of deep consumer research. We have had a fantastic user research team as a core part of the Stadia team for two years now. And so, we have our point of view, we then test various hypotheses with consumers and publishing partners, and then get to the right result."

Google Stadia Boss Is "Absolutely, Unequivocally" Sure Latency Won't Be An Issue

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Google's new video game platform, Stadia, is completely digital and requires a constant, reliable internet connection to function. One of the issues people immediately bring up with streaming technology is latency--or lag. Everyone who has experienced lag in some capacity knows how frustrating it can be. Will lag be an issue with Stadia?

Stadia boss Phil Harrison says he is "absolutely, unequivocally" sure that latency won't be an issue. "We believe that it's not just for when the service starts; actually we've demonstrated it today," Harrison told us from San Francisco at the Game Developers Conference where Stadia was announced.

Harrison--who formerly held executive-level positions at Sony and Microsoft--added that it was no accident that Google used Doom Eternal to highlight Stadia.