Who wants to buy the Xbox One X, most powerful console ever made? Microsoft will have no problem persuading hardcore gamers to shell out another $500 on November 7th. But, as we've argued, it's a tough sell for most shoppers. There simply isn't a compelling reason for existing Xbox One owners, or anyone who doesn't have a 4K TV, to take the plunge. And even if you're 4K-ready, there's still a clear lack of Xbox One X ready titles on the horizon. Fast forward to 2018's holiday season, though, and things should look a bit different.

$499. No matter how many games Microsoft showed (42) and which specs flashed across the screen (teraflops! ram!), most of the reaction to its One X unveiling at E3 focused on that. It's not the $599 debacle that Sony faced with its PS3 unveiling over a decade ago, but the "most powerful console ever" has a large hill to climb when it's also the most expensive console available, topping the 1TB PS4 Pro by $100.

Like the idea of customizing a controller in the Xbox Design Lab, but wish you could add a little more flair or (gasp) practical features? You just got your wish. Microsoft has added a slew of new customization options, including four new main colors, 11 thumbstick colors, metallic finishes on D-pads and triggers, and (most importantly) rubberized grips. Personalized gamepads are still expensive at $80, but you might feel like that money is better spent after this. And importantly, Microsoft is also expanding where you can use the Design Lab.

After months of teasing it's fancy new console, Microsoft officially revealed Project Scorpio... er, the Xbox One X here at E3 2017. The company packed a nearly two-hour event with specs, availability info and a ton of games. If you missed any the big announcements, don't fret. We trimmed down all of the news to a 14-minute clip so you can catch up on your coffee/tea break.

FIFA's Interactive World Cup has been been growing in stature over the years, and its next eSports competition promises to be the most ambitious yet: the organization and EA have unveiled plans for the "largest ever" FIFA competition (using FIFA 18, naturally) this fall. The Interactive World Cup is still the star of the show and will revolve around players signed to clubs, but it's only one part of a larger picture. Players worldwide will have a shot at representing real-world teams in official competitions, and Ultimate Team Championships Cups will let virtually anyone qualify for a chance at glory in winter and spring events.

Bethesda just announced that its reboot of the original eSport, Quake Champions has entered public beta today. That means anyone with a PC capable enough to run the fast-paced shooter should be able to jump in and start playing right this instant. More than that, there's a tie-in to the just announced Wolfenstein sequel, The New Colossus: protagonist B.J. Blazkowicz will be a playable character. Oh, and he'll be able to dual-wield weapons. There will be a tournament at this year's QuakeCon with a $1 million prize pool.

Wolfenstein II: The New Colossus was hardly a secret. The much-anticipated sequel to The New Order and The Old Blood was teased at the start of Bethesda's E3 press conference last year, and all but confirmed by BJ Blazkowicz voice actor Brian Bloom last October. Still, it's nice to see the game finally announced. Bethesda unveiled the new entry as part of its 2017 E3 showcase, which follows Blazkowiz and his ongoing mission to defeat the Nazis in an alternate history world. It's brash, violent and everything else you would expect from a modern Wolfenstein game.

There's a new Dishonored game coming, but it's not Dishonored 3 or DLC for last year's entry. Instead, Dishonored: Death of the Outsider is a completely separate title coming on September 15th. The game's announcement at Bethesda's E3 shindig left Dishonored fans confused (just look at the YouTube comments), but the company describes it as the "first standalone adventure" for the series. It stars some of the Dishonored's most intriguing characters -- Billie Lurk and the assassin Daud -- on a mission to assassinate The Outsider, the mysterious being behind the series' supernatural powers.