A Japanese cosmetics company found its perfect pitch man: Guile

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A Japanese cosmetics company found its perfect pitch man: Guile

The trend of video game characters hawking real-life products doesn't seem to be slowing, but this time it's a classic character capitalizing on the right opportunity. Guile's unmoving 'do makes him the perfect imaginary person to endorse J-Gel, which is made by a cosmetics company that Kotaku says has been in the business since 1615. Even in defeat the Street Fighter character's hair hardly moves, which makes us wonder why this tie-in didn't happen sooner? (Although, if Capcom is ready to license, someone has a few ideas for what comes next.)

Open-world adventure game 'Rime' comes to the Switch this November

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Open-world adventure game 'Rime' comes to the Switch this November

Tequila Works' highly-anticipated indie game Rime, formerly planned as a PS4 exclusive, is also headed to PC, the Xbox One and Nintendo Switch. While some were worried the open-world adventure would cost more on the Switch (it won't), Rime will still take longer to arrive on Nintendo's portable console. The publishers have finally announced a release date for the title: November 14th for North American Switch owners and November 17th for European ones.

WNBA teams make their console debut in ‘NBA Live 18’

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WNBA teams make their console debut in ‘NBA Live 18’

It looks like EA is finally getting the idea that women play sports and that video game fans want to see them in their sports titles. Since the video game company has women's soccer teams in soccer sim FIFA, it's now set to add WNBA teams and players to its NBA Live franchise, the latest of which launches on Xbox One and PlayStation 4 in September. This is the first time the official WNBA roster will appear in a video game.

‘Minecraft: Story Mode’ arrives on Nintendo Switch August 22nd

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‘Minecraft: Story Mode’ arrives on Nintendo Switch August 22nd

The second episode of Minecraft: Story Mode - Season Two will be released on August 15th and like the first episode, it will be available for download on Xbox One, PlayStation 4, PC, Mac, iOS and Android devices. Entitled "Giant Consequences," episode two takes up where the first installment left off -- Jesse and company have brought back a lost adventurer, a powerful device and an enemy that the team needs to find out more about. And their next adventure takes them into an "icy unknown."

Four years on, 'GTA Online' is still a money-spinner

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Four years on, 'GTA Online' is still a money-spinner

Almost four years down the line, GTA V is still drawing big crowds. And players are dropping a lot of dollar on the game's ballistic online mode. That cash is filling up the safes at Take-Two Interactive. The distributor announced on Wednesday that the latest instalment in the GTA franchise was key to it banking $418.2 million in net revenue over the past three months -- a 34 percent spike compared to last year.

Three new 'Persona' spin-offs are coming, including 'Q2'

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Three new 'Persona' spin-offs are coming, including 'Q2'

Atlus has just announced a trio of new Persona spin-offs. Following on from the 2015 PS Vita rhythm game Persona 4: Dancing All Night are a pair of new Dancing titles based on Persona 3 and Persona 5. A pair of trailers show Aigis and co. bopping to the Persona 3 soundtrack in Dancing Moon Night, while the Persona 5 team shows of its moves in Dancing Star Night. Both games will come to the PlayStation 4 as well as Vita.

Overwatch's Summer Games event returns on August 8th

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Overwatch's Summer Games event returns on August 8th

In the 14 months since Overwatch hit the shelves, Blizzard has worked tirelessly to keep a steady stream of fresh content coming. New maps and characters appear every so often, as do seasonal events, which deliver themed game modes that replace normal loot box items with exclusive personalizations. Summer Games was the first to introduce the concept, launching just days before the 2016 Olympics commenced in Rio.