Blog: Indie marketing failures and successes... from total novices
"When I first met my team, last summer to discuss some ideas for our game, I had no marketing experience at all. In fact, none of us had." ...
"When I first met my team, last summer to discuss some ideas for our game, I had no marketing experience at all. In fact, none of us had." ...
"Your game hits Greenlight, the first day it gets all the views, so you better release it in a good state, make sure you're making the right game, with the right art style that will appeal to Steam core gamers." ...
"Gamifying reviews is not going to improve the quality or utility of them. It might increase the volume of them but in doing so it's near guaranteed to also increase the noise and make them even less useful." ...
'Human beings have this innate understanding of stuff that we can touch and hold and look at,' says Zach Gage. 'The dice in Tharsis are an analogue for something everyone is familiar with.' ...
"Does it constitute cheating when you hit a hidden button because it's literally impossible to stay afloat, let alone get ahead, otherwise because the world around you has been rigged?" ...
The latest Game Developers Conference survey suggests most North American developers now believe both VR/AR and eSports game development are sustainable businesses, with VR excitement growing fast. ...
An overarching analysis: "The cash has been flowing into sectors where investors see both short and long term opportunities, including AR/VR video, games, solutions/services and both AR and VR head mounted displays." ...
Six must-have plug-ins from the developer of Punch Club -- which take care of a variety of problems and add new functionality to the popular game engine. ...
The difficulties of driving and parking in Austin, Texas -- as viewed through the context of its game development studios and culture. ...
Creative England and The Imaginarium Studios, a leading performance capture studio, will join forces to form a new independent publisher. ...